We are a London based brand and research consultancy who listen hard, unravel the complex and uncover piercing insights to help your business grow
Offering refreshing clarity and actionable solutions to an array of brand challenges for businesses of all shapes and sizes
Positioning maps, trends, segmentations, cultural insights, competitor intelligence
& MARKET LANDSCAPING
Crystalise your ‘why’/your driving insight/your organising thought, communication guidance, brand auditing and tracking
DEFINING & MAINTAINING BRANDS
Customer segmentation, white space acquisition strategies, customer experience, loyalty strategies
CUSTOMER AQUISITION & RETENTION
Value propositions, journey mapping, ux and new
PRODUCT & EXPERIENCE DEVELOPMENT
Employee feedback, developing the culture, communication strategies
I never planned to work in the business of brands, but the combination of an instinctive, natural interest and a career journey from management consultancy at Monitor to advertising and market research at AMV BBDO propelled me here.
I’m passionate about helping brands grow, whether that be defining distinctive positionings in crowded markets, finding new commercial opportunities, launching new products or orchestrating brand refreshes.
I’m a skilled qualitative practitioner and workshop facilitator, and not bad at the number crunching and drawing insights from existing data.
I cut my research teeth working for the late Philip Gould between 1998-2002 providing evidence-based strategy and messaging advice to the Government and assorted blue chip leaders.
A lengthy stint at Ipsos MORI followed as head of customer research managing a team of 25 researchers and helping clients grow customer loyalty, strengthen employee relationships, manage their reputations or re-position their brands.
I’ve huge amounts of quantitative experience, but am equally happy using qualitative techniques to develop and test ideas.
For more information on any of these projects, please shout.
WHAT CLIENTS SAY
"Karen has again out-delivered for this us at Cushon with a brand positioning and research project. Flexible, pragmatic, thorough, professional and precise - also a great pleasure to work with."
— Marina Cheal, Chief Marketing Officer, Cushon
Careful recruitment and preparation, expert facilitation followed by intelligent analysis never fail to generate piercing, actionable insights
Smart sampling and efficient questionnaire design coupled with analytical flair deliver insights that count. Our partnership with Cint gives us access to some 50 million registered consumers worldwide
Nothing beats a well run workshop to co-create solutions. Preparation, post-its and perspiration are our secrets to success
There is always insight lurking in organisations. We quickly sift and find the meaningful insights. A quick look back helps you take the right step forward
Online chatter is a valuable source of insight for brands, but it takes skill to find the gems. We do this by harnessing our qualitative and quantitative expertise utilising a market leading platform
We are always on the hunt for shiny new ways to unearth actionable insights. Our latest partnership is with Veylinx, an online auction platform that measures real purchase intent, and generates a surprising array of consumer truths