We are a London based brand and insight consultancy who listen hard, unravel the complex and uncover piercing insights to breathe life into your brand
ABOUT US
We help clients across a diverse range of sectors from tech startups to multinationals with an array of challenges including understanding customers, managing reputation amongst opinion leaders, engaging employees and building brands
CLIENTS
These are just some of the people we’re proud to work with. For more information on any of these projects, please shout.
OUR LATEST THINKING
Brand Beauties Report 2020
New Consumer Insight on how C-19 is impacting our views on brands
Learn which brands the UK public are most positive towards, and what’s behind these feelings. In particular, if a brand's response to the pandemic has had an impact on positivity. And what do people expect from businesses in the time of C-19?
DOWNLOAD REPORT HERE
Karen Cooper
I never planned to work in the business of brands, but the combination of an instinctive, natural interest and a career journey from management consultancy at Monitor to advertising and market research at AMV BBDO propelled me here.
I’m passionate about helping brands grow, whether that be defining distinctive positionings in crowded markets, finding new commercial opportunities, launching new products or orchestrating brand refreshes.
I’m a skilled qualitative practitioner and workshop facilitator, and not bad at the number crunching and drawing insights from existing data.
Julian Misell
I cut my research teeth working for the late Philip Gould between 1998-2002 providing evidence-based strategy and messaging advice to the Government and assorted blue chip leaders.
A lengthy stint at Ipsos MORI followed as head of customer research managing a team of 25 researchers and helping clients grow customer loyalty, strengthen employee relationships, manage their reputations or re-position their brands.
I’ve huge amounts of quantitative experience, but am equally happy using qualitative techniques to develop and test ideas.
TOOLS
QUALITATIVE RESEARCH
Careful recruitment and preparation, expert facilitation followed by intelligent analysis never fail to generate piercing, actionable insights
QUANTITATIVE RESEARCH
Smart sampling and efficient questionnaire design coupled with analytical flair deliver insights that count. Our partnership with Cint gives us access to some 50 million registered consumers worldwide
EMERGING METHODS
We are always on the hunt for shiny new ways to unearth actionable insights. Our latest partnership is with Veylinx, an online auction platform that measures real purchase intent, and generates a surprising array of consumer truths
SOCIAL LISTENING
Online chatter is a valuable source of insight for brands, but it takes skill to find the gems. We do this by harnessing our qualitative and quantitative expertise utilising a market leading platform
WORKSHOPS
DATA SYNTHESIS
There is always insight lurking in organisations. We quickly sift and find the meaningful insights. A quick look back helps you take the right step forward
Nothing beats a well run workshop to co-create solutions. Preparation, post-its and perspiration are our secrets to success