ABOUT US
Bringing refreshing clarity and actionable solutions to an array of business challenges in a world of noise and technological change
01
CONSUMER & MARKET LANDSCAPING
Positioning maps, trends, segmentations, cultural insights, competitor intelligence
04
LEVERAGING RESTECH
Insight audit, tool recommendations, training
02
DEFINING & MAINTAINING BRANDS
Crystalise your ‘why’/your driving insight/your organising thought, communication guidance, brand auditing and tracking
05
PRODUCT & EXPERIENCE DEVELOPMENT
Value propositions, journey mapping, ux and new
product dev
03
CUSTOMER ACQUISITION & RETENTION
Customer segmentation, white space acquisition strategies, customer experience, loyalty strategies
06
EMPLOYEE ENGAGEMENT
Employee feedback, developing the culture, communication strategies
Karen Cooper
I never planned to work in the business of brands, but the combination of an instinctive, natural interest and a career journey from management consultancy at Monitor to advertising and market research at AMV BBDO propelled me here.
I’m passionate about helping brands grow, whether that be defining distinctive positionings in crowded markets, finding new commercial opportunities, launching new products or orchestrating brand refreshes.
I’m a skilled qualitative practitioner and workshop facilitator, and also enjoy the number crunching and drawing insights from existing data.
Julian Misell
I cut my research teeth working in a strategy consultancy providing evidence-based advice to the Government and assorted blue chip brands.
A lengthy stint at Ipsos followed as head of customer research managing a team of 25 researchers and helping clients grow customer loyalty, strengthen employee relationships, manage their reputations or re-position their brands.
I’ve huge amounts of quantitative experience, but am equally happy using qualitative techniques to develop and test ideas.
CLIENTS
For more information on any of these projects, please shout.
OUR TOOLS
Careful recruitment and preparation, expert facilitation followed by intelligent analysis never fail to generate piercing, actionable insights
Smart sampling and efficient questionnaire design coupled with analytical flair deliver insights that count. Our partnership with Cint gives us access to some 50 million registered consumers worldwide
We’re on top of the rapidly changing AI landscape and use the best, latest tools that add to our thinking and insight gathering where relevant, such as synthetic persona and enhanced verbatim analysis (without forgetting how to think!)
There is always insight lurking in organisations. We quickly sift and find the meaningful insights. A quick look back helps you take the right step forward
Online chatter is a valuable source of insight for brands, but it takes skill to find the gems. We do this by harnessing our qualitative and quantitative expertise utilising a market leading platform
Nothing beats a well run workshop to co-create solutions. Preparation, post-its and perspiration are our secrets to success
GET IN TOUCH
We’d love to chat to hear about your business challenges and insight needs.
