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We are a boutique brand and research consultancy who listen hard, unravel the complex and uncover piercing insights to help your business grow

ABOUT US

Offering refreshing clarity and actionable solutions to an array of brand challenges for businesses of all shapes and sizes

Positioning maps, trends, segmentations, cultural insights, competitor intelligence

CONSUMER

& MARKET LANDSCAPING

01

Crystalise your ‘why’/your driving insight/your organising thought, communication guidance, brand auditing and tracking

DEFINING & MAINTAINING BRANDS

02

Customer segmentation, white space acquisition strategies, customer experience, loyalty strategies

CUSTOMER AQUISITION & RETENTION

03

Value propositions, journey mapping, ux and new

product dev

PRODUCT & EXPERIENCE DEVELOPMENT

04

Employee feedback, developing the culture, communication strategies  

EMPLOYEE ENGAGEMENT

05

About us

Karen Cooper

I never planned to work in the business of brands, but the combination of an instinctive, natural interest and a career journey from management consultancy at Monitor to advertising and market research at AMV BBDO propelled me here.

I’m passionate about helping brands grow, whether that be defining distinctive positionings in crowded markets, finding new commercial opportunities, launching new products or orchestrating brand refreshes.

I’m a skilled qualitative practitioner and workshop facilitator, and also enjoy the number crunching and drawing insights from existing data.

  • LinkedIn - White Circle

Julian Misell

I cut my research teeth working for the late Philip Gould between 1998-2002 providing evidence-based strategy and messaging advice to the Government and assorted blue chip leaders. 

A lengthy stint at Ipsos MORI followed as head of customer research managing a team of 25 researchers and helping clients grow customer loyalty, strengthen employee relationships, manage their reputations or re-position their brands.

 

I’ve huge amounts of quantitative experience, but am equally happy using qualitative techniques to develop and test ideas. 

  • LinkedIn - White Circle

CLIENTS

For more information on any of these projects, please shout.

Clients

WHAT CLIENTS SAY

Living Brands aren’t just a superb qualitative research agency, they also bring so much added value to projects. In our recent advertising development work, the team were instrumental in strengthening the impact and clarity of our advertising stimulus, and both client and agency were really appreciative of the input and advice. We also found that they really spoke our language and understood the brand challenge and our proposed strategy and actions. De-briefs have given us clarity, been really concise and with clear next steps and actions

—  Mat Thomas, Senior Brand Manager, Lexus 

Tools
White Brick Wall

OUR TOOLS

GET IN TOUCH

We’d love to chat to hear about your business challenges and insight needs.

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