We are a London based brand and research consultancy who listen hard, unravel the complex and uncover piercing insights to help your business grow
Offering refreshing clarity and actionable solutions to an array of brand challenges for businesses of all shapes and sizes
I never planned to work in the business of brands, but the combination of an instinctive, natural interest and a career journey from management consultancy at Monitor to advertising and market research at AMV BBDO propelled me here.
I’m passionate about helping brands grow, whether that be defining distinctive positionings in crowded markets, finding new commercial opportunities, launching new products or orchestrating brand refreshes.
I’m a skilled qualitative practitioner and workshop facilitator, and not bad at the number crunching and drawing insights from existing data.
I cut my research teeth working for the late Philip Gould between 1998-2002 providing evidence-based strategy and messaging advice to the Government and assorted blue chip leaders.
A lengthy stint at Ipsos MORI followed as head of customer research managing a team of 25 researchers and helping clients grow customer loyalty, strengthen employee relationships, manage their reputations or re-position their brands.
I’ve huge amounts of quantitative experience, but am equally happy using qualitative techniques to develop and test ideas.
For more information on any of these projects, please shout.