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Living Brands Privacy Policy

September 2023 

Living Brands is committed to maintaining the privacy and security of personal information. This privacy policy statement contains information about our policy regarding the collection and use of data.

Research respondents

We have a separate privacy policy for research respondents which can be found here.


How we get your information:

Most of the personal information we process is provided to us directly by you for one of the following reasons:

You have made a complaint or enquiry to us.

You have made an information request to us.

You wish to attend, or have attended, an event.

You have applied for a job or secondment with us.

You are representing your organisation.


Website analytics

When you visit, we use a third-party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out such things as the number of visitors to the various parts of the site. This information is only processed in a way that does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.

If we do collect personal data through our website, we’ll be upfront about this. We’ll make it clear when we collect personal information and we’ll explain what we intend to do with it.


Contact form

When you fill in a contact form via our website, we are sent your details via a team email address.  Only specified and necessary people have access to this. 

​Email addresses and communication

Living Brands may have corporate email addresses in its email system or data files that are acquired through clients who have provided email addresses for research purposes.

Living Brands uses email as a means of communicating to known clients and customers. You always have the option to opt out of this.


No method of transmission over the internet, nor method of electronic storage, is 100% secure.  While we strive to use commercially acceptable means to protect personal information, we cannot guarantee its absolute security.


Your data protection rights

Under data protection law, you have rights we need to make you aware of. The rights available to you depend on our reason for processing your information.


Your right of access: You have the right to ask us for copies of your personal information. This right always applies. There are some exemptions, which means you may not always receive all the information we process.


Your right to rectification; You have the right to ask us to rectify information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete. This right always applies.


Your right to erasure: You have the right to ask us to erase your personal information in certain circumstances.


Your right to restriction of processing: You have the right to ask us to restrict the processing of your information in certain circumstances.


Your right to object to processing: You have the right to object to processing if we are able to process your information because the process forms part of our public tasks, or is in our legitimate interests.


Your right to data portability: This only applies to information you have given us. You have the right to ask that we transfer the information you gave us from one organisation to another, or give it to you. The right only applies if we are processing information based on your consent or under, or in talks about entering into a contract and the processing is automated 

If we are processing your information for criminal law enforcement purposes, your rights are slightly different.


You are not required to pay any charge for exercising your rights. We have one month to respond to you.


Sharing your information

We will not share your information with any other organisations for the purposes of direct marketing.


We sometimes work with partners who provide elements of services for us. We have contracts in place with our data processors. This means that they cannot do anything with your personal information unless we have instructed them to do it. They will not share your personal information with any organisation apart from us. They will hold it securely and retain it for the period we instruct.


In some circumstances we are legally obliged to share information. For example under a court order or where we cooperate with other European supervisory authorities in handling complaints or investigations. In any scenario, we’ll satisfy ourselves that we have a lawful basis on which to share the information and document our decision making and satisfy ourselves we have a legal basis on which to share the information.


In the event of a sale, merger, liquidation, dissolution, reorganization or acquisition of Living Brands, the acquiring party would agree to be bound by the terms of Living Brands privacy policy before any information would be transferred.


​Access to Living Brands data

Only authorized Living Brands employees, vendors, contractors or partners carrying out authorised business functions are permitted to access Living Brands databases.


Information security

Living Brands is committed to keeping personal data secure and will take all reasonable precautions to protect personal information from loss, misuse or alteration. Data stored on internal network servers are protected by firewalls and other appropriate security mechanisms. All personal data is securely deleted


​Changes in this privacy statement

Living Brands reserves the right to modify and update this policy and its related business practices at any time. Please view this privacy policy on a regular basis.  This version of the privacy policy was last updated on 2nd September 2023.


​​Contact us

If you have any questions concerning our privacy policy, please contact us by email at:


Living Brands Privacy Notice for Research Participants

At Living Brands, we are committed to maintaining the trust and confidence of our respondents.  We understand that it can be concerning sharing data with research agencies, so we have set out detailed information on why we collect your personal data, how we use it, how it’s stored and when or whyWhat information is being collected?

In the course of our research activities with you we might collect personal data such as:

  • Your name

  • Your email address(es)

  • Your employer’s name and address

  • Your home address

  • Your bank details

  • Your date of birth

  • Your job role or title

  • Other relevant data


Who is collecting the data?

Living Brands is an independent market research agency. Data collected will be accessible by our team members, but no one else without your express permission.


How are the data collected?

Your personal data may be collected direct from a third party (who you will have given consent for sharing for the purposes of market research already), or it might be collected directly from yourselves by us.


Why are the data being collected?

We will only collect relevant data where it is necessary. For instance, when conducting telephone or face to face interviews it may be essential that we have your name, number, email address or work address in order to contact you and conduct the interviews.

We may collect data to pass back to our end client who wishes to contact you again in the future, perhaps with the results of the research carried out.

There is a number of reasons that we might collect personal data from you but in each instance it will be the minimum amount required, will be collected and shared only with your consent after you have been informed of its specific use.


How will the data be used?

Data will be used by Living Brands to contact research participants, carry out interviews and reimburse with incentives (where relevant). Specific uses will be outlined at point of data collection, where you can opt into providing the data or not. All personal data is securely deleted after the research project is completed (typically within six months unless required for continuous tracking or follow-up research). 


How will the data be shared?

We will only share information associated with your name or other personal identifiers with your consent, unless otherwise legally obliged to do so. Information might be shared with our end-clients who will use the data as specified to you on collection. We might also share your data with recruitment agencies who will contact you on our behalf.


Access to your personal data

You are entitled to view, amend, or delete the personal information that we hold. Email your request to our data protection officer at

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